Bud Light has named Colin Kaepernick as its latest brand ambassador, surprising many with his humorous pledge to avoid shampoo endorsements. Bubbles McFroth, the Bud Light CEO, introduced Kaepernick at a press conference in a local bar, emphasizing the need for someone audacious and surprising to embody the brand’s spirit. Kaepernick, known for football and activism, assured the audience he’s focusing on beer and football, not shampoo.
The internet responded with memes, transforming his iconic afro into beer bubbles. Bud Light capitalized on the buzz with a campaign featuring Kaepernick, using the tagline “Take a Stand (or a Knee) for Beer.” The NFL, in response, humorously hoped Kaepernick distinguishes between touchdowns and beer chugs. Bud Light’s unexpected choice reflects the evolving landscape of brand partnerships, demonstrating that in today’s world, anything is possible.
