In recent years, major retailers are favoring “Merry Christmas” over the generic “Happy Holidays” to connect authentically with customers during the festive season. Hobby Lobby, known for its Christian approach, embraces “Merry Christmas” in alignment with its commitment to keeping Christ in Christmas. Belk follows suit, abandoning “Happy Holidays” for a more traditional Christmas spirit in its decorations and interactions. Nordstrom uniquely transforms into a festive Christmas environment after Thanksgiving.

Home Depot’s Christmas-friendly image, using “Christmas” in marketing, appeals to those valuing traditional greetings. Wal-Mart earns praise for exceptional Christmas celebration, earning a “5-Star” rating. Macy’s extends Christmas celebration beyond its famous parade, adopting a “Believe” motif. JCPenney adapts to public preference, highlighting traditional Christmas celebrations. Bass Pro Shops aligns with Christmas festivities, reflecting its commitment to family and traditional values. Lowe’s prolific use of “Christmas” language and decorations reinforces its dedication. Surprisingly, Toys ‘R Us enthusiastically embraces “Merry Christmas” through its offerings and store decor. Overall, these choices reflect a societal trend towards open acknowledgment and celebration of cultural traditions, fostering a festive spirit and togetherness during the holiday season.