Michael, an AI-generated image, shows the grim future of the average British man in 30 years if junk food diets persist. “His shoulders are hunched — no doubt struggling under the weight of his huge, distended belly and pendulous ‘moobs.'” With acne-mottled skin, swollen legs, and yellowed eyes, Michael embodies the health toll of morbid obesity: asthma, depression, anxiety, and a high risk of diabetes, heart disease, and strokes.
Gousto’s study highlights how ultra-processed foods (UPFs) like fizzy drinks and ready meals dominate UK diets, comprising 57% of adult and 66% of children’s intake, driving soaring obesity rates and health risks.