In recent years, the late-night television landscape has undergone a significant shift, with comedy often taking a backseat to political commentary. Shows that once prided themselves on universal humor now cater to niche audiences, often aligning with particular ideological viewpoints. However, one show has managed to break the mold: Greg Gutfeld’s eponymous late-night program on Fox News. Gutfeld’s rise to the top of late-night ratings, surpassing stalwarts like Stephen Colbert, marks a turning point in the battle against “woke” culture in entertainment.
For decades, late-night television was dominated by legendary figures like Johnny Carson, Jay Leno, and David Letterman. Their humor was lighthearted, focusing on topical events without delving too deeply into divisive political territory. The landscape shifted dramatically in the post-2016 era, with shows like “The Late Show with Stephen Colbert” adopting a more overtly partisan tone. Colbert, who succeeded Letterman, became a leading voice for liberal audiences, frequently targeting conservatives and the Trump administration in his monologues.
While Colbert’s approach initially garnered high ratings, the overtly political focus alienated a significant portion of the viewership. Enter Greg Gutfeld, whose show debuted in 2021 as a refreshing alternative. By blending humor, satire, and a rejection of “woke” ideology, Gutfeld’s program has resonated with a broader audience, including those who felt sidelined by mainstream late-night offerings.
Greg Gutfeld’s success can be attributed to several key factors. First, his show prioritizes humor over political grandstanding. While Gutfeld doesn’t shy away from controversial topics, he approaches them with a sense of irreverence that appeals to viewers tired of the moralizing tone often found on other late-night shows. His panel format, featuring a rotating cast of comedians, pundits, and cultural commentators, fosters lively and often unpredictable discussions that keep the audience engaged.
Another factor is Gutfeld’s willingness to challenge the status quo. In an era where many entertainers toe the line of political correctness, Gutfeld’s unapologetic style offers a stark contrast. His humor often targets the absurdities of “woke” culture, from cancel culture controversies to over-the-top virtue signaling. By addressing these issues head-on, Gutfeld taps into a growing frustration among viewers who feel disenchanted with mainstream media and entertainment.
Stephen Colbert’s fall from the top spot in late-night ratings underscores the limitations of a hyper-partisan approach. While Colbert’s biting satire and sharp wit once drew massive audiences, his show’s focus on progressive politics has made it increasingly predictable. Critics argue that Colbert’s monologues often feel like lectures, with humor taking a backseat to political messaging.
This decline in relatability is reflected in the ratings. Viewers who don’t align with Colbert’s politics have turned to alternatives like Gutfeld, whose humor transcends ideological boundaries. Even among liberal audiences, there’s a growing appetite for entertainment that prioritizes comedy over partisanship.
