Campbell’s Soup, a pantry staple for almost two centuries, faces possible closure as “shifting consumer preferences” favor natural, unprocessed foods over its traditional processed options. Despite efforts to diversify, including acquisitions of organic brands, Campbell’s struggles to align with modern tastes. Analysts warn its iconic status alone may not sustain the company. One expert notes, “Consumers demand transparency and health-conscious choices, and Campbell’s hasn’t adapted quickly enough.” While still beloved by loyal customers, the brand’s survival hinges on embracing these changing preferences.
