For decades, beauty ideals were narrow and rigid. From Marilyn Monroe’s curves to the ultra-thin supermodels of the 1990s, culture pushed the idea that there was one “right” body type. Advertising, film, and fashion reinforced this message, leaving little space for diversity or realistic representation.
That landscape changed with the rise of social media. Platforms like Instagram and TikTok now showcase creators of different sizes, shapes, and backgrounds. For many people, this is the first time they’ve seen bodies like their own represented confidently, helping challenge the belief that beauty exists only at one end of the size spectrum.
Research reflects this shift. A study published in the International Journal of Fashion Design, Technology and Education found that the average American woman now wears between a misses size 16 and 18, roughly a plus size 20W. It also showed that average waist measurements increased from 34.9 inches to 37.5 inches over the past two decades. Susan Dunn noted, “Just knowing where the average is can help a lot of women with their self-image.”
Dunn also emphasized that these findings should influence the fashion industry. “They aren’t going away, they aren’t going to disappear, and they deserve to have clothing,” she said, adding that clothing should fit well and be accessible, not hidden away or limited to online stores.
Health experts urge balance in this conversation. While broader representation is positive, excess weight carries medical risks. The Mayo Clinic stresses, “Obesity isn’t just a cosmetic concern. It’s a medical problem.” Overall, social media has helped redefine beauty as more inclusive, while also highlighting the need for honest discussions about health and well-being.
