Many are surprised to learn what “Durex” actually means.

Founded in 1915 as the London Rubber Company, the brand acquired the Durex trademark in 1929 and grew rapidly in the 1950s. It led industry innovations such as the first anatomically shaped condoms, electronic testing, and international advertising in the 1970s. By the late 1990s, Durex offered latex-free, flavored, and textured products.

For years, many assumed “Durex” meant “During sex” or had a playful origin. In reality, the BBC reports it stands for **Durability, Reliability, and Excellence**—values reflecting its focus on safety and quality.

The revelation surprised many online. One user joked, “Call me a Durex-beast in bed then!” while another discovered the meaning while studying branding.

Today, Durex emphasizes strict standards, with condoms electronically and dermatologically tested to ensure comfort and performance. As the brand puts it, it’s “not just about the act—it’s about quality, trust, and innovation.”