In a notable shift this year, major retailers are changing their approach to the holiday season. Some have chosen to close on Thanksgiving, prioritizing a break for their employees. Additionally, a trend is emerging with stores swiftly transitioning to Christmas decorations immediately after Thanksgiving.

The phrase “Merry Christmas,” once avoided in professional settings, is now gaining traction. This change is attributed to retailers seeking to connect with customers authentically. The move is seen as an effort to uplift spirits, with companies like Hobby Lobby, Nordstrom, and Home Depot leading the way. Belk is also in the festive spirit, openly greeting customers with a cheerful “Merry Christmas.”

Ten prominent retailers, including Walmart, have embraced the phrase, receiving positive ratings from groups like the American Family Association. Even unconventional stores like Bass Pro Shops, known for its firearm sales, are actively promoting Christmas celebrations.

This shift is resonating positively with the public, as holiday cheer proves to uplift spirits and foster a sense of togetherness. The impact of a joyous “Merry Christmas” greeting is acknowledged, and these retailers are setting examples by prioritizing authenticity and positivity during the festive season.