Aunt Jemima’s rebranding as Pearl Milling Company has sparked online criticism. Some users find the new name, reminiscent of a “gravel mining company” or a “James Bond villain,” unappealing. One individual expressed disappointment, stating, “Sadly, I would never recognize it and will probably go to Log Cabin.” Another criticized the choice, saying, “They really changed the name of Aunt Jemima syrup to Pearl Milling Company?! Like they really couldn’t think of a better name than that?!” Some have pledged to switch to alternatives, with a person opting for Mrs. Butterworth’s, praising her as “thicc & rich” and appreciating her name. The backlash highlights the challenge of rebranding iconic products and the importance of selecting names that resonate positively with consumers.
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