In a chilling video from a Mexican butcher shop, a man enters, brandishing a handgun. He points it at the cashier, who remains calm, shielding herself with a notebook. After some time, she reaches for the phone. The armed man turns to a customer in a cowboy hat, who, surprisingly, stays composed and shakes his head. As the situation unfolds, a woman strolls in, unaware of the danger. The gunman shifts his aim towards her, which prompts the man in the cowboy hat to seize the moment.

He disarms the assailant, leading to a scuffle as they stumble into an aisle. A butcher seizes the gun, and the half-naked assailant makes a break for the door, where he’s apprehended by the man in the cowboy hat and two others. The store, Carnes Cares, posted the video, which garnered widespread attention. The hero in the cowboy hat, Reynaldo Cardenas, the store’s co-owner, acted out of fear, admitting he believed the man would shoot. Police arrived and arrested the attacker about ten minutes later.