In Kewaskum, Wisconsin, a Dairy Queen sign proclaiming the restaurant’s embrace of “Merry Christmas,” “Happy Easter,” and “God Bless America” has stirred controversy. Owner Kevin Scheunemann, defending the sign’s placement four years ago, aimed for transparency in expressing loyalty to God and country.
The sign, offering veterans free sundaes on Veterans Day, triggered attention when an Oregonian tourist’s Facebook post questioned its inclusivity. Despite local support for Scheunemann’s stance, Dairy Queen officially disapproved, emphasizing individual owner perspectives.
The company stressed its commitment to treating all customers respectfully, regardless of beliefs. While online reactions range from backing the sign to attacking the tourist, Kewaskum locals generally accept it as the owner’s personal expression in this small-town controversy.
