The price of cigarettes in France has risen steadily over the years, largely due to strong government policies aimed at reducing smoking. As the article explains, “the price of cigarettes in France has been increasing steadily for many years,” reflecting a clear public health strategy rather than simple market changes.

The pricing process starts with manufacturers or importers, who calculate costs like production, distribution, and profit margins. However, they don’t have full control. Their proposed price must be approved by authorities, especially the “Directorate General of Customs and Indirect Taxes,” ensuring it follows national rules. Once accepted, “the price becomes official and must be applied uniformly across the country,” meaning sellers cannot change it.

This strict system limits competition at the retail level. Tobacconists are not allowed to adjust prices, give discounts, or run promotions. As stated, “tobacconists cannot set their own prices, offer discounts, or run promotions,” ensuring consistency nationwide and reinforcing the government’s control over tobacco sales.

The final price of cigarettes is divided into three parts: the manufacturer’s share, the seller’s margin, and taxes. Manufacturers receive about 15%, while sellers earn between 8% and 10%. The largest portion comes from taxes, which “represent about 75% to 80% of the price of cigarettes,” making taxation the main driver of high prices.

These taxes include excise duty and VAT. Excise duty is based mostly on quantity rather than value and uses a mixed formula with a minimum threshold. VAT is also included in the final cost. By January 2026, “the average price of a pack of 20 cigarettes in France reached around 12.50 to 13 euros,” showing how taxation continues to push prices upward.