In France, cigarette prices are tightly controlled by the government. Manufacturers may suggest a price, but authorities make the final decision. Once approved, the price is the same in every tobacconist, with “no discounts, no promotions, no ‘good deals.’” Most of the price paid by smokers is actually tax.

Taxes represent around 75–80% of the cost of a pack. Only about 15% goes to the manufacturer, while tobacconists receive roughly 8–10%. Because of these high taxes, cigarette prices continue to rise across the country.

On 1 January 2026, a new price increase pushed the cost of most cigarette packs to about €12.50–€13. Cheaper brands have nearly disappeared from the market. Cartons can now cost between €250 and €390, while a 30-gram pouch of rolling tobacco can reach almost €19.

This price policy reflects a deliberate strategy by the government. Officials want to reduce smoking by making it more expensive. According to the article, the goal is simple: “make smoking unaffordable to save lives.” Tobacco still causes around 75,000 deaths each year in France, making it a major public health problem.

However, these high prices have created new challenges. Cigarettes are often much cheaper in neighboring countries, which encourages smuggling and cross-border purchases. At the same time, France has strengthened smoking restrictions. Smoking is banned in many public places, including enclosed spaces, parks, beaches, bus shelters, and areas near schools. Fines can also be issued for vaping in restricted areas or even for throwing cigarette butts on the ground.

As a result, smoking in France is gradually becoming “a costly, regulated, and increasingly isolated act.”