Target, once favored for shopping, faced a tumultuous year due to controversies around its push for diversity and inclusion. Last year’s Pride Month featured displays like swimsuits for “multiple body types and gender expressions,” alienating some customers. Christmas saw more uproar with items conflicting with traditional values, resulting in sales decline and the message: go woke, go broke. In 2024, a Black History Month toy at Target misidentified Civil Rights leaders in a TikTok video, triggering backlash. History teacher Tierra Espy demanded removal, and Target responded by discontinuing the product. Despite swift action, Target’s repeated blunders reveal a corporate culture out of touch with its clientele, a cautionary tale for businesses. The lesson is clear: forsake values, and there’s a price to pay in today’s discerning consumer landscape. As the retail landscape evolves, companies like Target must consider conservative values to thrive.